All About French Culture

After more than 20 years in international marketing, I can safely state that cultural differences have not diminished. They remain a challenge for Germans, Americans, and others when working with the French. In fact, even after you put language difficulties aside, intercultural misunderstandings can play havoc with your business relationships.

But I don’t want to warn you off from doing business with the French. The opportunities are there. A bit of insight is all you need to avoid the worst pitfalls along the way to success.

Most managers understand that their own cultural backgrounds are different from those of their business partners abroad. Even so, these differences are difficult to overcome in everyday life. Time management, decision-making, and communication styles are aspects of French culture that are very different in Germany or in the US.

While the French allow more space for the development of personal relationships, Germans and Americans tend to put more effort into practicality and planning security.

It’s not a question of who is right, or even which methods are more effective. The key can be, for example, to know why a two-hour lunch is time well spent.

In the “French Culture” pages you will find informative insights into the French approach to business. I address accessible subjects and reveal key elements of French culture. Understanding cultural differences can help your company success in your business with the French.

I was born in France and studied in Paris. I then worked for 20 years in Germany. My consulting firm has been helping German and French companies to understand each other since 2009. Since 2013 I’ve been living in the US. My French roots, my experience in Germany, and my everyday life in the United States have given me an objective perspective of the French culture.

I get much of my inspiration on international marketing conferences, where my business often takes me. I otherwise work as a consultant in the US, France, and Germany and I am available to discuss your projects with you here.

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All about culture

American Culture

In American Culture, you will find insights into the American way of doing business. I deal with lighthearted topics like why Americans can’t drive, or more political subjects like the role of guns in everyday US life. Sometimes I’ll write about current news, and explain differences or why a given topic is so important for Americans.Read More

Germany Culture

Here you will find informative insights into the special ways in which Germans think, feel and act about all sorts of things. I deal with lighthearted topics like German humor, organizational subjects like maternity leave in Germany, as well as current news when it arises.Read More

Day-To-Day Differences

Here I’ll explain differences between France or Germany and the US, or write about current news. Sometimes it’ll be about about why a given topic is so important for Americans, Germans or French people.Read More