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Catherine

Catherine

A dual German-French citizen with more than 20 years experience in cross-border business relationships. I advise SMBs how to conduct business in the US, France, and Germany.

American Culture05/27/2015<01/29/2017

How to find a good hairdresser in the U.S.?

Hairdressing is a low-paid profession in the United States and Europe. Hairstylists undergo shorter training…

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Day-2-Day Differences05/24/2015<01/29/2017

Social Media in Customer Service?

Social Media in Customer Service? It still hasn’t quite arrived in the US Even large…

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German Culture05/20/2015<01/29/2017

Social Media im Kundenservice?

Social Media im Kundenservice? Auch in den USA noch nicht angekommen. Auch große Unternehmen tun…

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Day-2-Day Differences05/14/2015<02/01/2017

The Challenge of cross-border communication

Americans are great speakers but rarely listen well. As a result, doing cross-border business in…

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French Culture05/09/2015<01/29/2017

Dare to Compare Starbucks to Paul USA

At first glance, the Paul bakeries have nothing in common with Starbucks. However both are…

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Day-2-Day Differences05/06/2015<01/29/2017

Osons comparer Paul à Starbucks !

A priori, les boulangeries Paul n’ont rien en commun avec Starbucks. Pourtant ce sont deux…

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American Culture05/04/2015<01/29/2017

Summer Camps in the US are a Challenge

Holiday care is a huge business in the USA. A week-long summer camp costs between…

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Day-2-Day Differences04/29/2015<01/29/2017

Summer Camps in den USA? Recht teuer…

Teure Summer Camps in den USA! Der Markt für Ferienbetreuung ist ein Riesengeschäft in den…

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Day-2-Day Differences04/25/2015<01/29/2017

New Media: French SMEs like Catimini USA are lagging behind

French SMEs are losing ground to their American counterparts French companies are lagging behind when…

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French Culture04/22/2015<01/29/2017

Nouveaux Médias – des PME françaises comme Catimini en retard

L’intégration des nouveaux médias dans le marketing est à la traîne dans les sociétés françaises….

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Intercultural Nothing to see
American Culture, French Culture, German Culture04/16/2015<01/29/2017

Cross Border Marketing is Dealing with culture

What does it mean to do cross border marketing? It is certainly much more than…

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American Culture04/08/2015<01/29/2017

Les nouvelles technologies au service du Time is Money

Le rythme de la vie américaine n’a rien à voir avec l’Europe, en particulier avec…

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French Culture04/04/2015<10/13/2019

Missing Petit Bateau in the US

Where can you find Petit Bateau in the US? During my short week of vacation…

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Day-2-Day Differences04/01/2015<10/13/2019

Desesperately Seeking Petit Bateau aux Etats-Unis

Où trouver du Petit Bateau aux Etats-Unis ? Pendant ma petite semaine de vacances à…

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American Culture03/25/2015<01/29/2017

Choosing the Right Packaging Size for American Supermarkets

Large enough for the US market? When did you last conduct a store check in…

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Day-2-Day Differences03/19/2015<10/13/2019

Für amerikanische Ordnungsfreaks – The Container Store

Aufgrund meiner doppelten Staatsbürgerschaft, werde ich oft gefragt, wem die Amerikaner am ehesten ähneln. Deutschen oder…

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Focus PME/SME03/16/2015<01/05/2017

Container Store – for American and German neatfreaks

Since I have dual citizenship, I’m often asked who the Americans are most like: the…

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French Culture02/28/2015<03/17/2017

French SME – the French-style flexibility

  Between 1980 and 2013, France’s share of total export fell from 5.7% to 3.1%….

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DC by snow
American Culture, German Culture02/26/2015<01/29/2017

20 Unterschiede im Winter zwischen Deutschland und USA

Wenn es in der amerikanischen Hauptstadt schneit, hört das Leben quasi auf. Deutschen, aber nicht…

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American Culture, French Culture, German Culture02/17/2015<01/29/2017

Une comparaison entre les PME françaises, allemandes et américaines

Cet article est paru dans une version plus courte le 15 février 2015 dans Globaliznow.com…

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