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Catherine

Catherine

A dual German-French citizen with more than 20 years experience in cross-border business relationships. I advise SMBs how to conduct business in the US, France, and Germany.

    American Culture, French Culture, German CultureAugust 6, 2015<January 29, 2017

    Blended, recomposée ou bien patchwork ?

    Les familles recomposées bousculent depuis longtemps les schémas de la famille traditionnelle. En France comme…

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    American Culture, German CultureAugust 3, 2015<January 29, 2017

    Stihl, an American brand?

    Is STIHL an American or German brand? Whoa! Stihl, the worldwide market leader for chainsaws, has…

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    French CultureJuly 30, 2015<January 29, 2017

    Eat me; I’m French

    Earlier this year, the U.S. Department of Agriculture lifted the 1996 ban on European beef…

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    Day-2-Day DifferencesJuly 27, 2015<January 29, 2017

    8 Tips for Doing Business with European Colleagues during the Summer

    It’s not easy for Americans to work with Europeans during the summer months. Paid vacations…

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    Day-2-Day DifferencesJuly 25, 2015<October 13, 2019

    How to skip the line at fast-food restaurants

    5 examples of smart applications for fast-food restaurants It’s not all about Foursquare! Many fast-food…

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    French Culture, German CultureJuly 20, 2015<January 29, 2017

    Comment travailler en été avec l’Europe ?

    Pas facile pour les Américains de travailler en été avec l’Europe. Avec les congés payés,…

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    German CultureJuly 17, 2015<January 29, 2017

    Was können wir von Lidl in den USA erwarten?

    Was können wir von Lidl in den USA erwarten? In 2018 soll Lidl 100 Filialen…

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    American CultureJuly 9, 2015<January 29, 2017

    Six Lessons to Learn from American Political Marketing

    Political marketing in the United States is nothing other than marketing the candidate more than…

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    Day-2-Day DifferencesJuly 6, 2015<October 13, 2019

    6 leçons à apprendre du marketing politique aux Etats-Unis

    6 leçons à apprendre du marketing politique aux Etats-Unis Le marketing politique aux Etats-Unis n’est…

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    Day-2-Day DifferencesJuly 3, 2015<October 13, 2019

    Celebrity Marketing in the United States

    Over the past 70 years, more than 2,000 stars have praised the merits of Lux…

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    American CultureJune 30, 2015<January 29, 2017

    Le marketing avec des stars aux Etats-Unis

    En 70 ans, plus de 2.000 stars ont vanté les mérites du savon Lux. Depuis, bien…

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    American CultureJune 27, 2015<January 29, 2017

    Work-life Balance and Peer Pressure

    Are certain social norms counterproductive to maintaining a healthy work-life balance? Peer pressure exerts substantial…

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    American Culture, French Culture, German CultureJune 24, 2015<February 1, 2017

    Thawing Cross-Cultural Tensions

    Today’s blog post is from Julia Gaspar-Bates, a cross-cultural training consultant and business owner.  She wrote…

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    Day-2-Day DifferencesJune 20, 2015<February 1, 2017

    How my 15-year old daughter has caught up in English

    Summer has started, and the first summer camp week lies behind me. 10 more weeks…

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    Day-2-Day DifferencesJune 16, 2015<January 29, 2017

    Navigating the minefield of work-life balance for American-Swedish business

    Navigating the minefield of work-life balance for American-Swedish business The importance of maintaining a healthy…

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    American CultureJune 13, 2015<January 29, 2017

    Work-Life-Balance in the United States

    Work to live or live to work? In a world ruled by “Time is Money”,…

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    American Culture, French CultureJune 9, 2015<February 9, 2022

    Privacy – Comparison France-USA

    I wrote this article (in French) for Globaliznow. It appeared on May 31, 2015 The…

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    Day-2-Day DifferencesJune 6, 2015<January 29, 2017

    Protection des données personnelles ? Le paradoxe des Etats-Unis

    Cet article est paru dans Globaliznow le 31 mai 2015 Une nouvelle étude du PEW…

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    Day-2-Day DifferencesJune 2, 2015<January 29, 2017

    Who are Millennials?

    Millennials are young people between ages 14 and 32. They are a driving force behind…

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    American CultureMay 31, 2015<January 29, 2017

    “Time is money” – A Negotiable Currency

    The American pace of life is nothing like what you find in Europe, especially in…

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