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American Culture04/02/2019<04/03/2019

How Levi’s reflects the American Dream for many Germans and French

On March 21, when Levi’s went public, it looked like the whole planet went crazy….

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Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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