Walmart

American Culture, German CultureJanuary 24, 2018<January 25, 2018

Is Lidl in the United States endangered?

Although Lidl announced plans to slow its US expansion, it’s too close to call. According…

Aldi: The German Chain That’s Beating Wal-Mart at Its Own Game

“The German Chain That’s Beating Wal-Mart at Its Own Game” says Bloomberg about Aldi in…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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