political marketing

American CultureFebruary 9, 2016<January 11, 2017

7 examples of America’s political-advertising craze

Differences in American and French Political Advertising On February 4th, Hillary Clinton wrote that “Bernie…

Six Lessons to Learn from American Political Marketing

Political marketing in the United States is nothing other than marketing the candidate more than…

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Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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