Lidl USA

German CultureDecember 29, 2015<January 12, 2017

How Could Aldi React to the Lidl Threat in the US?

How Could Aldi React to the Lidl Threat? With the arrival of the German discount…

Was können wir von Lidl in den USA erwarten?

Was können wir von Lidl in den USA erwarten? In 2018 soll Lidl 100 Filialen…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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