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German CultureOctober 6, 2015<January 29, 2017

How Aldi Revolutionized the American Discount Business

Recently, Supermarket News awarded Aldi USA with the 2015 Retail Achievement Award. This prize was…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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