cultural differences

Focus PME/SMEJune 27, 2018<June 15, 2022

I Need A Break, But I’ll Be Back

I Need A Break, But I’ll Be Back For the last four years, week after…

Why Trump-Style Overselling Doesn’t Work in Germany or France

Why Trump-style overselling doesn’t work in Germany or France When you listen to Americans, everything…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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