cross border marketing

American Culture, French Culture, German CultureApril 16, 2015<January 29, 2017

Cross Border Marketing is Dealing with culture

What does it mean to do cross border marketing? It is certainly much more than…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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