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American Culture, French CultureMarch 1, 2017<March 1, 2017

Burger King’s New Commercial… With A French Accent?

A few days ago, Burger King released a new commercial for its Croissan’wich. Speaking in…

How German Automaker Audi Won the Presidential Debates

How Audi won the presidential debates At first, I thought that the Trump-Clinton campaign could…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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