celebrity marketing

Day-2-Day DifferencesJuly 3, 2015<October 13, 2019

Celebrity Marketing in the United States

Over the past 70 years, more than 2,000 stars have praised the merits of Lux…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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