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German Culture12/11/2015<01/12/2017

What can we expect from Lidl in the US?

In 2018, Lidl will open 100 stores in the US. Since the announcement to the…

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Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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