american brand

American CultureApril 2, 2019<April 3, 2019

How Levi’s reflects the American Dream for many Germans and French

On March 21, when Levi’s went public, it looked like the whole planet went crazy….

STIHL is a German Brand. Period.

Is STIHL an American or German brand? Last year, Stihl, the worldwide market leader for chainsaws,…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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