Air France

Day-2-Day DifferencesMay 24, 2017<May 24, 2017

Comparing American, German, and French Advertising

During our trip to Cuba, my daughter pointed out that I’ve never talked about advertising…

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The Face Behind The Blog

Hi, Catherine here. In the Cross Border Blog, I want to share with you my knowledge about cultural differences in business between France or Germany and the United States.

I am a dual German-French citizen with more than 20 years experience in cross-border business. After dealing with intercultural challenges all my life, I advise today Europeans SMBs how to conduct business in the US.

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